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Brand Manager, Limassol – BML/01/20

 Our client, a well established company operating in the trading industry is looking to recruit a highly motivated individual for the position of Brand Manager for their offices in Limassol. The successful candidate will report to the Marketing Director.

Position’s Duties and Responsibilities

  • Constant motivation of the brand in order to create demand and influence the brand image
  • In-depth familiarity of the market and the competitive arena and regular followup of the brand behavior
  • Good understanding of the fund performance at sales level and formulating marketing solutions which will influence the sales
  • Good familiarity with the brands’ value chain
  • Operating and performance management of the marketability of the brands’ products according to the annual plan
  • Managing the brands’ budget
  • Up keeping regularly abreast of the ongoing innovations in the marketing world, and internalizing them in the work programmes
  • Managing overseas interfaces (owners of the brand/partners)
  • Structuring an annual working programme for the brands
  • Site visits to get to know the customers and the market for checking availability of the products and control of the implementation of marketing processes
  • Formulating marketing solutions to the challenges created in the competition arena
  • Managing the ongoing advertising operations including: ATL, BTO, product production, followup of performance as required and control over the activity
  • Management and followup of the sales promotion activity array:
  • Events: producing the event from beginning to end
  • Tasting stands at points of sale: initiating the activity, managing the stewards’ activity at the points of sale, exercising control over the stewards’ work, monitoring the availability of the products been tested
  • Reporting to the brandowners/partners at a weekly/monthly/quarterly/annual level
  • Preparing, responsibility and escorting visits of the brandowners

Position’s Requirements

  • Univeristy Degree in Marketing, Business Administration or any related field
  • At least 2 years of experience in a similar position
  • Solid knowledge of excel tools
  • Experience with FMCG products will be considered as an advantage
  • Proficiency in Greek and English language
  • Understanding of Marketing Strategies
  • Service oriented and good interpersonal relationship
  • Ability to work well under pressure
  • Able to work independent and within a team
  • Attention to detail and highly organised
  • Responsibility and decision making abilit
  • Creativity